TRENDBARK BRANDS is the most comprehensive way to access my work in trend research, design scouting, and applied forecasting for design, interiors, and the spaces we live in.
It is a continuous learning system designed for companies working with interiors, materials, products, color, and environments that need a clear, reliable, and shared understanding of how aesthetics, taste, materials, and customer expectations are evolving over time. It is about learning how to read change early, reducing uncertainty, and supporting better-informed decisions over the medium and long term.
Today, working with trends is complex. Information is everywhere, but direction, and shared understanding, is rare. Many teams are exposed to the same signals, yet interpret them differently, leading to fragmentation, slow decision-making, and misalignment.
TRENDBARK was created precisely to act as a filter, not as an accumulation.
TRENDBARK BRANDS offers companies a curated, ongoing foresight and learning system that helps teams distinguish what is emerging, what is consolidating, and what is losing relevance.
Rather than delivering isolated inspiration, it supports teams in developing a common visual and cultural literacy around trends, color, materials, and design language, allowing aesthetics and CMF decisions to become more strategic, coherent, and grounded.
It is particularly valuable for teams working across design, product development, CMF, and visual positioning who need a trusted external perspective: independent, human-led, and capable of reducing internal dispersion while supporting real, everyday decisions.
For over four years, through TRENDBARK, I have been offering a filtered reading of trends focused on longevity and real applicability. This curation is based on field research, direct observation, and more than a decade of continuous presence at major international industry events. It does not originate from social media or AI outputs, but from experience, market dialogue, and close observation of the real world.
TRENDBARK BRANDS functions as an ongoing learning environment built for studios, brands, and teams who need to align creative, product, and marketing decisions over time.
The program provides shared access to the full TRENDBARK ecosystem, designed to be used across teams rather than by a single individual. This allows different departments to work with the same references, language, and criteria when making decisions.
The system combines trend research, design scouting, and applied forecasting into a structured framework that teams can integrate directly into their workflows, from product development and CMF choices to presentations, internal discussions, and strategic planning.
Multi-seat access and commercial licensing enable teams to work collaboratively with the content, turning TRENDBARK into a common learning and decision-making tool rather than a static reference.
TRENDBARK is already used by design-driven organizations looking for consistency, clarity, and independent European design intelligence.
Companies use it to support internal learning, guide product and CMF development, and build a shared cultural and visual foundation across teams. It replaced fragmented research, repeated training efforts, and scattered inspirational trips with one coherent system, and has been included within their annual training or professional development budgets.
Current members include brands and manufacturers, product, furniture, and material companies, as well as home décor and retail teams working across multiple international markets.
With a perspective rooted in Italy and Europe but extended through international field research, it offers an essential broadening of outlook in an increasingly complex global landscape.
TRENDBARK is curated by me, Elisabetta Rizzato. Trained as an architect and working across interiors and digital platforms internationally, with constant visits to major international fairs and collaborations with interior brands as a trend advisor, I have developed a way of reading change focused on longevity rather than momentary hype.
For more than a decade, my work has grown through direct dialogue with an international community of designers, architects, creatives, and professionals. This human-centered experience shaped TRENDBARK into a system designed to help teams build a shared language, a critical eye, and confidence in their decisions over time as a tool for alignment, cultural growth, and continuous learning.
+ Full Trendbook & Atlas Library
Unlimited access to the complete TRENDBARK library, including all Trendbooks and Atlases. A structured, curated archive covering interiors, design, CMF, aesthetics, and living spaces, designed to support long-term decision-making.
+ Monthly foresight updates
Ongoing monthly updates that filter what is emerging, consolidating, or fading across design, materials, color, and visual culture.
+ Seasonal color forecasts & CMF directions
Curated seasonal palettes and color-material directions designed to inspire product development, communication, and visual strategy across teams.
+ Design scouting insights
Field-based research and scouting focused on emerging designers, studios, materials, and creative practices.
+ Commercial use rights & editable files
Permission to integrate TRENDBARK visuals, palettes, and frameworks into internal presentations, strategy decks, and brand or client-facing materials, including access to editable files.
+ Multi-seat team access
Shared access for teams, allowing multiple users to work with the same references, language, and tools, supporting alignment across design, product, and marketing departments.
+ Live annual webinar
The program includes live moments of training, in the form of a live annual webinar specifically designed for your team
+ Optional in-company workshop
Available as an add-on at a preferential rate for TRENDBARK BRANDS members. A full-day in-company workshop designed as a focused moment of training and exchange, tailored to the team's needs.
Access starts immediately after joining. Once completed your registration, and your payment is confirmed, your member profile is active.
You’ll receive a personal welcome email from me and your Member Dashboard access with immediate access to the full Trendbook&Atlas library ( all resources listed here ).
"I have been following and working with Elisabetta for many years and I really appreciate her work. Her insight on interior design is brilliant, her capacity of anticipating and catching trends is unique. She has an original point of view and the ability of making interiors design accessible to everyone.
Her membership program is a great tool to be updated on major interior design trends and styles, colors and reports from most relevant design shows."
Laura G. / Dal Tile, Mohawk Ind - Dallas, US
“Working for a fast-growing home goods brand in Dubai, staying globally relevant while honoring regional tastes is a constant challenge. What I found in TRENDBARK was a balance qith European insight delivered in a way that’s adaptable, strategic, and highly usable. The trend reports help us refine our seasonal collections with clarity, not guesswork. It’s become an essential tool in our product development process.”
Nadia R. / Product & Style Manager, Home Interiors Brand – Dubai
"I found the monthly reports particularly helpful when used in combination with the Colour Trendbook.
We are mixing them with our separate research on the specific project to create unique concepts.
Our commercial clients appreciate our effort to look at Global Trends and how they influence the needs and tastes of their target audience."
Martina P. / Founder & Director, A Designer at Heart Ltd - London, UK
"I am a member already quite some time, I appreciate Elisabetta's work very much as it gives me fruitful information about Macro, Color & Style trends. As I visit a lot of fairs & events myself being a freelance designer, it is always very helpful to see if somebody else has a similar impression of what is going on in the interior market. Thanks for your excellent work!"
Anja T. / Textile Designer - Germany
Yes. TRENDBARK BRANDS functions as an ongoing learning system for design-driven teams and is commonly included in professional development budgets.
It supports shared language and informed decision-making, while reducing the need for fragmented training, repeated external consulting, or constant travel to fairs and events.
Permission to integrate TRENDBARK visuals/frameworks into internal/client decks and brand materials (no redistribution/resale, which remains strictly forbidden).
The way to access the materials is super easy, through a members-only login area within TRENDBARK website.
We offer private walkthroughs for professionals considering membership. Email lab@italianbark.com to request yours.
Annual term; you can turn off renewal anytime. Due to digital access, fees are non-refundable once materials are accessed. Please find the full Policy here.
TRENDBARK was created by the founder of ITALIANBARK® , transforming years of trend reporting into a structured and accessible foresight program for professionals and brands.