Trends are no longer a single wave. They are fragmented into bubbles, micro-communities of taste, parallel aesthetics, and simultaneous visual languages that coexist without hierarchy. In this landscape, having a map matters more than ever.
DESIGN ATLAS maps this fragmentation. It gives you a way of reading not just what is emerging, but the people, the mindsets, and the desires behind each direction, turning scattered signals into something structured and usable.
In this way, DESIGN ATLAS becomes an exhaustive professional reference to return to throughout the year: to understand the dynamics behind market changes, to stay updated with upcoming aesthetics, and to support decisions across projects, product development, storytelling, collections, and campaigns.
It is filtered through my own taste and professional experience in architectural practice and trend forecasting, to provide what is truly feasible and relevant, within the sea of trends and directions we encounter online and onsite.
Filtered through my perspective, the 21 Trend Directions span a wide aesthetic range, from maximal to minimal, from heritage-rooted to future-driven. Within DESIGN ATLAS, you will find directions that resonate with your own taste or brand positioning, while pushing them to become more relevant for the years ahead.
The ATLAS moves beyond surface trends. It connects sustainability to material innovation, heritage to contemporary relevance, analog resurgence to future-oriented thinking. It expands perspective beyond a purely Western lens, tracing movements across Asia and Africa, and translates cultural shifts into concrete design references you can actually apply.
If you purchased a previous Atlas, you will recognize how this edition builds upon and evolves those foundations. And if this is your first one, you are entering a system designed to stand on its own while remaining part of a broader, long-term vision. A structured framework built from field research, observation, and long-term pattern analysis, designed to help you understand what is shifting, why it matters, and how it translates into real design direction.
DESIGN ATLAS becomes a powerful tool to understand which directions are structurally consolidating and which are already approaching saturation, by providing s a structured external trend reference for you and your team..
If you are defining CMF or product directions, it helps you situate your choices within a broader aesthetic landscape, by understanding whether a material shift is gaining long-term relevance or simply circulating at peak visibility.
If you are shaping collections, it clarifies which aesthetic territories are consolidating and how they connect to specific cultural drivers and evolving user mindsets. It does not dictate what to launch, but it defines the field in which that launch takes place.
If you work in marketing or communication, it supports the construction of narratives that extend beyond isolated references. Campaigns, catalogues, and visual storytelling can be anchored within larger aesthetic movements, ensuring coherence over time rather than reacting season by season.
If you are involved in commercial or buying decisions, understanding which directions are strengthening and which are gradually losing momentum directly affects timing, assortment strategy, and positioning.
In a saturated visual market, selection, taste and alignment become the real strategic advantages. DESIGN ATLAS will give you these.
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The ATLAS is a structured toolkit for the next two years that maps how trends and aesthetics evolve, their cultural relevance, and the CMF logic that supports them.
With it, you can: • Choose palettes and materials with coherence and long-term durability • Approach client meetings with a clear aesthetic direction • Elevate concepts into frameworks that translate into concrete decisions • Avoid aesthetic choices that age prematurely • Work within a broader, consistent design logic
DESIGN ATLAS becomes a working reference you return to throughout the year. It sharpens decisions. It reduces second-guessing. It provides a solid foundation before you enter a client conversation. You can also move between directions, cross-matching them to refine your own language and elevate your projects.
And yes, in any case, at the end the ATLAS will also give you a grounded answer to this “simple” question: what will be in and what will be out in the next years?
From cultural shifts and technological innovations to new ways of living, ATLAS map and connect the macro trends influencing consumer preferences and behaviors.
Successful design begins with understanding people: the ATLAS explain and connect new mindsets that reflect how tastes, needs and preferences are evolving and changing.
21 handcrafted trend stories connect macro trends, personas, aesthetics in a consistent system that blend visionary ideas with practical insights.
Each theme connects with specific emotions and atmospheres, giving a grounded connection to specific design languages and evergreen references.
Each trend story provides a detailed guide to the materials, finishes, and forms that define the aesthetic direction for the next years, providing both traditional and innovative options.
Color is a fundamental part of design. The ATLAS dive into the emotional and psychological impact of each color, providing a usable set of hues that evoke particular feelings, set moods, and align with key trends.
A view on the real applications by sharing designers, new products, materials, spotted around the year during real on site scouting.
A curated mapping of furniture, objects, materials, elements that connects with the Trend Theme and gives you a practical and ready-to-use reference for your own work.
172 pages (340 facades)
Downloadable .pdf with immediate access after purchase
You can access the ATLAS as a standalone annual reference, or as part of TRENDBARK Brands, the full membership designed for teams and organizations who require ongoing foresight, shared access, and commercial usage rights across all trend resources. At checkout, you may choose to activate TRENDBARK Brands directly. In this case, the ATLAS is already included within the annual membership.
If you prefer to purchase the ATLAS separately and later decide to join TRENDBARK Brands, the full ATLAS amount will be credited toward your annual membership. For any questions, feel free to contact us at lab@italianbark.com
After completing your purchase, you will receive a confirmation email from lab@italianbark.com.
Inside the email, you will find a link to access the platform. You can log in using your username and password. If you have already purchased from the platform before, you should already have your login details. If you have forgotten them, you can easily reset your password, no problem.
Once logged in, you will access your personal area on the platform, where you can open and download the ATLAS at any time.
Please remember to tick the marketing permissions box during checkout. This allows you to receive occasional updates, promotions, and special insights from TRENDBARK.
Yes, you are able to download it - but be aware that the ATLAS and its contents are strictly protected by copyright.
All contents are exclusively created by ITALIANBARK®.
Images are either the property of ITALIANBARK® or, unless otherwise stated, courtesy of the respective brands.
All materials are protected by copyright. Reproduction, distribution, or sharing, in any format, including digital, is strictly prohibited.
If you require commercial usage rights for company use or need an editable version, you are welcome to join TRENDBARK Brands. The amount paid for the Atlas will be deducted from the annual program fee.
The format is digital, in pdf.
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