TRENDBARK is not a traditional trend agency. It is an independent, human-led trend research platform built from more than a decade of field research, publishing and direct exchange with an international community of design professionals.
At its core is the work of Elisabetta Rizzato, Italian interior architect, colour and trend strategist, and founder of ITALIANBARK®.
TRENDBARK was born from a simple observation: the interior industry is not short of inspiration. It is overwhelmed by it.
Images, fairs, reports, social media, trend lists and market data are everywhere. The real challenge is knowing what to trust, what to ignore, and what is actually meaningful for the next project, product or collection.
TRENDBARK exists to help bridge that gap.
Through field research, visual analysis, colour and material forecasting, publications, seminars and direct professional guidance, TRENDBARK helps design professionals and brands understand what is changing — and what is worth paying attention to.
The goal is not to chase trends. It is to read what is becoming relevant, understand why it matters, and apply it with intelligence.
At TRENDBARK, a trend is understood as a direction of change: a signal that reveals how tastes, behaviours, technologies, markets, materials and ways of living are shifting.
It may appear through a colour, a material, a spatial mood, a product detail, a cultural signal, or the return of something familiar that is suddenly being used, perceived or valued differently.
This is why TRENDBARK does not focus on isolated “what's in / what's out” lists. Signals are read in context: where they come from, why they are emerging now, how they are being applied, what they connect to, and whether they have the potential to last.
No trendwashing. No empty labels. No aesthetic noise dressed up as strategy.
Human-led. Field-based. Independent.
TRENDBARK Publications
Independent trendbooks, atlases and research reports focused on interiors, colour, materials and changing taste. Built from field research and visual analysis, they translate emerging signals into clear directions for professionals working across spaces, products and collections.
TRENDBARK Studio
The ongoing trend programme for forward-thinking professionals and brands. Studio brings together continuous research, field observations, trendbooks and forecasts, seminars, live sessions and direct professional guidance throughout the year.
TRENDBARK Atelier
Bespoke trend research, product and collection direction, and design scouting for interior brands. For companies looking for tailored perspectives rather than generic forecasting.
TRENDBARK Talks + Workshops
Talks, seminars and applied workshop formats for design institutions, fairs, universities and professional teams — exploring trends, changing taste, colour and materials, and how emerging signals can be translated into professional practice.
Elisabetta Rizzato, based in Italy, is an interior architect and expert in colour and trends. She created ITALIANBARK®, a trend-forward design blog founded in 2013 and recognized for its foresight in emerging trends, Italian-inspired perspective, and active global community of professionals. She also leads TRENDBARK, a trend platform that helps brands and pro apply emerging trends through tools like trendbooks, digital resources, webinars and custom services. Focused on innovation, aesthetics, and sustainability, her work has been featured in Elle Decor, Vogue Australia, and awarded by the Amara Awards.
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