TRENDBARK was born as a natural evolution of ITALIANBARK®, the independent design blog founded in 2013 by architect Elisabetta Rizzato.

What began as a personal space for observing design, color, and interiors gradually evolved into a structured research practice, responding to a growing need for clarity in an increasingly noisy trend landscape.

TRENDBARK is built on a simple belief: trend intelligence should support real work, not overwhelm it. Rooted in human observation, first-hand research, and international field work, from major design fairs to emerging creative scenes, it's an ever-evolving place to support creative decisions.

Today, TRENDBARK helps professionals and brands by translating cultural and aesthetic signals into clear CMF directions, visual systems, and strategic tools that can be applied to interiors, products, and spatial concepts.

The platform works across three main areas:

• a membership-based learning system for continuous education on trends, design, taste, and material culture, created for studios and brands,

• an atelier for bespoke consulting and applied advisory work,

• independent trendbooks focused on interiors, color, and materials.