future trends, made clear
TRENDBARK was born as a natural evolution of ITALIANBARK®, the independent design platform founded in 2013 by architect and trend strategist Elisabetta Rizzato.
What began as a personal space for observing design, color, and interiors gradually evolved into a structured research practice, responding to a growing need for clarity in an increasingly noisy trend landscape.
TRENDBARK is built on a simple belief: trend intelligence should support real work, not overwhelm it.
Rather than producing fast, algorithm-driven content, the platform is rooted in human observation, first-hand research, and international field work, from major design fairs to emerging creative scenes.
Today, TRENDBARK supports professionals and brands by translating cultural and aesthetic signals into clear CMF directions, visual systems, and strategic tools that can be applied to interiors, products, and spatial concepts.
The platform works across three main areas:
a membership program for continuous foresight,
an atelier for bespoke trend consulting,
and independent trendbooks focused on interiors, color, and materials.
TRENDBARK is curated and led by Elisabetta Rizzato, an Italian architect and trend strategist working between Italy and international design capitals.
Her work sits at the intersection of design research, color intelligence, and human-centered foresight.
Through years of travel, field research, and collaboration with brands, institutions, and design fairs, she has developed a clear, intuitive approach to reading and translating change.
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