Curated in Italy for Design Professionals & Brands
In a world saturated with “trends,” information is everywhere, but curation is rare. TRENDBARK was created to help professionals and brands cut through the noise, curating what truly matters in design.
We’ve reimagined trend intelligence for those who think ahead: professionals who don’t have time for repetition, algorithms, or generic reports, and who value curation over quantity; and brands seeking reliable foresight to guide product development, communication, and creative strategy with consistency.
TRENDBARK filters global on-site and online research into clear, relevant directions, turning complexity into structure, noise into aesthetic, and foresight into usable strategy.
Founded by arch. Elisabetta Rizzato, creator of the award-winning blog ITALIANBARK®, TRENDBARK is built on more than a decade of design research and consulting that evolved into a human-centered system for those who design with purpose and want to stay meaningfully ahead.
TRENDBARK is designed for professionals and organizations who turn foresight into creative and strategic advantage. international member base includes:
✦ Brands & Manufacturers
✦ Product, Furniture & Material Manufacturers
✦ Interior Designers & Studios
✦ Architecture Firms
✦ Branding & Creative Agencies
✦ Home Décor & Retail Teams
✦ Hospitality Groups & Boutique Hotels
✦ Real Estate Developers
✦ Creative Freelancers, Stylists & Visual Artists
✦ Trend Researchers & Foresight Teams
✦ Educators & Design Schools
A clear, curated set of foresight and design tools to support your work throughout the year:
✦ Seasonal Foresight
Real-world research translated into future direction.
✦ CMF + Material Insights
Clear, concise, and grounded in global fairs.
✦ Application Tools
Where foresight becomes design.
✦ Community + Guidance
A human-centered approach to foresight.
✦ Color Intelligence
Your most practical color strategy tools. ( full plan only )
✦ Commercial License
For teams, studios, and brands. ( full plan only )
TRENDBARK is a curated foresight program offering structure, strategy, and clarity throughout the year. Available in two plans, it's thoughtfully designed to match how you work.
Choose the one that best aligns with you:
○ STUDIO : created for independent designers and creative professionals seeking structure, focus, and continuous foresight to guide their projects. It combines monthly intelligence, unique insights from global design events, and personal mentoring to strengthen your creative direction and decision-making.
● COMMERCIAL : built for studios, brands, and teams who need a complete foresight system to align creative, product, and marketing strategies. It includes the full Trendbook & Atlas Library, seasonal color forecasts, commercial use rights, editable files and shared access for coordinated team alignment.
Find the complete breakdown of what’s included in each membership, with clear outcomes that show how every resource and benefit helps you anticipate change, design with clarity, and act strategically.
A continuous, smart, and actionable update on design and interior trends, combining insight, structure, and mentoring throughout the year.
Created for: independent designers, architects, stylists, and creative professionals who want continuous inspiration, structure, and personal direction, and prefer learning directly from a trusted expert instead of chasing scattered online trends.
what's included:
A strategic, in-depth foresight program for companies and teams.
Includes multi-seat access and full access to all TRENDBARK resources plus a commercial license & editable files to integrate imagery, palettes, and insights into your internal and client-facing materials.
Created for: Brands, design studios, and creative teams seeking alignment, efficiency, and a competitive edge, with the freedom to integrate TRENDBARK foresight directly into their design and marketing workflows.
what's included:
Beyond individual creatives, TRENDBARK supports design-driven teams who need consistent direction and shared alignment. Studios, manufacturers, retailers, and educators already use TRENDBARK to:
✦ get clear and straight trend updates
✦ align teams around a common creative vision
✦ support concept development with seasonal color, CMF, and aesthetic insights
✦ get unique Italian and European perspectives
✦ strengthen pitches and presentations
✦ guide product development and assortment planning aligning to future trends
✦ provide internal team with training and industry-level design intelligence
Multi-seat access and commercial licensing included exclusively in the COMMERCIAL plan.
After four years of leading and constantly refining the program, and with a member retention rate of over 80%, we can say with certainty that TRENDBARK is a solid, future-proof investment. Here an overview on how different professionals and companies are already using TRENDBARK in their daily work.
→ new color + material harmonies for pitches
→ clear moodboards and concept boards ready to adapt
→ full annual trend research from Milano for work inspiration, project presentations and client education
→ CMF direction for new collections
→ material + finish trend intelligence & innovative materials monthly round up
→ seasonal storytelling trend ideas for shoots and launches
→ new color stories for assortments
→ visual merchandising trend direction
→ alignment for catalog campaigns and seasonal trends
→ unique color proposals for visual identity
→ on trend spatial and lifestyle direction for campaigns
→ new design narratives for brand refreshes
→ concept stories for new hotel or room renovations
→ sensory design guidance & innovate solutions
→ experience design based on future needs and tastes
→ styling and color proposals for show units
→ visual strategy for a more updated marketing imagery
→ design stories that match buyer profiles & feel fresh
→ teaching resources updated annually
→ real-world global research and specific trends from Europe and Italy
→ a structured framework for CMF, color, and trend analysis
"I found the monthly reports particularly helpful when used in combination with the Colour Trendbook.
We are mixing them with our separate research on the specific project to create unique concepts.
Our commercial clients appreciate our effort to look at Global Trends and how they influence the needs and tastes of their target audience."
Martina P. / Founder & Director, A Designer at Heart Ltd - London, UK
"I have been following and working with Elisabetta for many years and I really appreciate her work. Her insight on interior design is brilliant, her capacity of anticipating and catching trends is unique. She has an original point of view and the ability of making interiors design accessible to everyone.
Her membership program is a great tool to be updated on major interior design trends and styles, colors and reports from most relevant design shows."
Laura G. / Dal Tile, Mohawk Ind - Dallas, US
"I am a member already quite some time, I appreciate Elisabetta's work very much as it gives me fruitful information about Macro, Color & Style trends. As I visit a lot of fairs & events myself being a freelance designer, it is always very helpful to see if somebody else has a similar impression of what is going on in the interior market. Thanks for your excellent work!"
Anja T. / Textile Designer - Germany
"As an independent designer working across markets, staying ahead of trends felt increasingly chaotic. I was constantly collecting too much but without a clear system to make sense of it all. The Trendbooks are visually rich yet focused, and the mentoring session with Elisabetta helped me see exactly how to translate insights into design direction for my clients."
Francesca M. / Interior Designer & Stylist, Milan
"Joining TRENDBARK has been one of the best decisions I have ever made! When I first enrolled, I was interested in learning about upcoming trends so I could use them as a reference to renovate my home, which I plan to sell in the near future. What I appreciate the most about being part of this program is the private mentorship session offered by Elisabetta. This offering alone is worth the entire cost of the program."
Claudia V. / Freelancer - New Jersey, US
“Working for a fast-growing home goods brand in Dubai, staying globally relevant while honoring regional tastes is a constant challenge. What I found in TRENDBARK was a balance qith European insight delivered in a way that’s adaptable, strategic, and highly usable. The trend reports help us refine our seasonal collections with clarity, not guesswork. It’s become an essential tool in our product development process.”
Nadia R. / Product & Style Manager, Home Interiors Brand – Dubai
Pick the plan that suits you and access its included tools and releases.
Review the breakdown to understand how each membership turns insight into strategy.
No. STUDIO PLAN is single-user, personal use. Brands/teams must join COMMERCIAL PLAN (multi-access + commercial license).
Yes. You get instant access to the online library; new releases are added automatically during your year.
Yes, whenever you want
Permission to integrate TRENDBARK visuals/frameworks into internal/client decks and brand materials (no redistribution/resale, which remains strictly forbidden).
Once you have purchased the plan you prefer, your will receive an email confirmation plus a second email with all the instructions ( remember also to check in the spam folder). The way to access the materials is super easy, through a members-only login area within TRENDBARK website.
Annual term; you can turn off renewal anytime. Due to digital access, fees are non-refundable once materials are accessed.
TRENDBARK was created by the founder of ITALIANBARK® to expand its mission — transforming years of design trend reporting into a structured foresight program for professionals and brands.
We offer private walkthroughs for professionals considering membership.
Email lab@italianbark.com to request yours.